SKU level profitability software for multi-marketplace sellers in India should map each marketplace's SKU codes to one master SKU, match settlements to orders, and include returns, fees and ad costs. The best tools also check deductions against your seller agreement, so margins are not built on incorrect charges. Test any tool on real settlement data before you buy.
What SKU-level profitability means for marketplace sellers
SKU-level profitability is the contribution each product earns after every cost you can trace to it: product cost, commission and fees, shipping and return charges, discounts you fund, and a fair share of ad spend. It is not the sales figure on a marketplace dashboard.
Marketplace reports usually show sales and settlements by order or by period. A brand selling hundreds of styles across several marketplaces often cannot say which styles still earn money once returns and deductions land. A fast-moving style with a high return rate can quietly lose money.
Data you need before any software can help
No tool can fix missing inputs. Before you compare vendors, gather:
- Order and sales data by SKU from each marketplace panel.
- Settlement reports showing what was paid, deducted and held back.
- Return and claim data, including damaged, lost and not-received cases.
- Agreed commercial terms: your seller agreement and current rate card.
- Landed cost per SKU, kept up to date when purchase prices change.
- Ad spend by SKU or campaign, if you want fully loaded margins.
Commission, fixed fees, GST and TCS treatment change over time. Always read the current figures from your agreement, rate card and settlement report, and confirm tax treatment with your tax adviser.
Features that matter when you compare tools
Most demos look good on clean data. Ask about these points instead:
- SKU mapping: can it link each marketplace's own SKU or style codes to one master SKU, and handle combos and bundles?
- Settlement matching: can it tie each settlement line back to an order, so that totals reconcile with what reached your bank?
- Fee checks: does it compare charges with your agreed terms, or just display them?
- Returns accounting: does it separate resaleable returns from damaged or lost units, and include return shipping charges?
- Cost handling: can you update product cost over time without rewriting history?
- Finance-ready exports: can your finance team trace any SKU number back to source rows?
Why fee audits belong inside profitability reporting
If a tool accepts every deduction as correct, your SKU margin inherits every error. A wrong weight-slab charge or a return fee that does not match your terms looks like a weak product when the real problem is a billing mismatch.
A useful workflow reviews deductions by category, such as commission, fixed or closing fees, shipping, return charges and penalties, against the terms you agreed. Differences then become cases that need follow-up. Look for a tool that tracks each case from identification to credit, because unresolved disputes are easy to lose in email threads and spreadsheets.
Handling multiple marketplaces in one view
Each marketplace has its own report format, settlement cycle and terminology. A tool that works well on one may need separate setup for the next, so ask every vendor which marketplaces are supported today and which are only planned.
MarketplaceMetrics by Fundle reconciles marketplace sales and settlements, checks commissions and fees against agreed terms, and tracks returns and recovery cases. Myntra Excel reports are reviewed today, while other marketplaces are in scope discussion, so confirm your exact marketplace mix before assuming coverage.
How to shortlist and run a pilot
- Pick one or two recent settlement periods and a sample of 20 to 30 SKUs, including your best sellers and your highest-return styles.
- Ask each vendor to reproduce your settlement totals from the raw reports.
- Compare their SKU margins with a manual calculation your finance team trusts.
- Check that every number can be traced back to source rows.
- Ask how fee mismatches are flagged and how recovery cases are followed up.
Pricing for MarketplaceMetrics is a tailored quote, so share your marketplaces, order volumes and report formats upfront to get a realistic scope.
Worked example
Illustrative example only. All figures are assumed for explanation and are not real rates or results. One SKU, 100 units ordered, 70 delivered and kept, 30 returned. Of the returns, 24 are resaleable and 6 are damaged and written off. Product cost is ₹450 per unit.
| Line | Dashboard-style view (₹) | SKU contribution view (₹) |
|---|---|---|
| Net sales (70 × ₹1,200) | 84,000 | 84,000 |
| Product cost | 31,500 (70 units) | 34,200 (70 + 6 written off) |
| Commission and fees | 16,800 | 16,800 |
| Shipping and return charges | Not included | 6,000 |
| Allocated ad spend | Not included | 4,000 |
| Contribution | 35,700 (about 42.5%) | 23,000 (about 27.4%) |
The gap of ₹12,700 comes from damaged returns (₹2,700), shipping and return charges (₹6,000) and ad spend (₹4,000). Now suppose ₹1,500 of the ₹6,000 shipping and return charges does not match your agreed terms. Recovering it would lift contribution to ₹24,500, which is why fee checks sit alongside margin reporting.
Questions and answers
What is SKU level profitability software?
It is software that calculates contribution margin for each product after product cost, commission, fees, shipping, returns, discounts and ad spend. For marketplace sellers, it should also reconcile settlements to orders so the margin reflects what was actually paid.
Why can't I use my marketplace dashboard for SKU margins?
Dashboards usually show sales and settlement summaries, not full cost per SKU. They rarely include your product cost, ad allocation or write-offs on damaged returns, and they do not tell you whether deductions match your agreed terms.
Does the software need my seller agreement?
For fee audits, yes. Without your agreed commission, fee and charge terms, a tool can only display deductions, not check them. Share the current agreement and rate card, and update them whenever the marketplace revises terms.
Can MarketplaceMetrics cover all my marketplaces?
Myntra Excel reports are reviewed today. Other marketplaces are in scope discussion, so coverage depends on your marketplace mix and report formats. Share these with Fundle to understand what is supported and get a tailored quote.